Metro Forward campaign aims to spread word about system improvement

June 16, 2011 - 10:46 am

WASHINGTON (AP) — Tired of broken Metro escalators? Bothered by constant rail work and other inconveniences?

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(Photo: Jay Westcott)

Metro officials on Thursday unveiled a new information campaign aimed at keeping riders up to speed about an ongoing effort to rebuild the 35-year-old transit system.

Metro says it's relying on social networks and a redesigned website, metroopendoors.com, to spread the word about the ongoing capital campaign. The site provides a series of bullet-point facts, including that Metro is investing more than $5 billion in more than a hundred projects.

The information campaign is called "Metro Forward" and was announced as part of national "Dump the Pump Day," which encourages travelers to avoid driving and high gas prices.

Short URL: http://wj.la/ixm9HL

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