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Abercrombie asks Jersey Shore's Sorrentino to stop wearing its clothes

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(AP, ABC7) - A clothing company is offering money to Mike "The Situation" Sorrentino and his fellow "Jersey Shore" cast members - so they'll stop wearing the brand on the show.

Jersey Shore's Mike Sorrentino, also known as "The Situation." (Photo: AP/Chris Pizzello)

Abercrombie & Fitch Co. says in a news release posted Tuesday that it's concerned that having Sorrentino seen in its clothing could cause "significant damage" to the company's image.

"I guess because The Situation comes off as sleazy and like a womanizer,” said Trisha Islam. “And Abercrombie doesn't wanna be viewed like that."

Abercrombie says a connection to The Situation goes against the "aspirational nature" of its brand and may be "distressing" to customers. The Ohio-based retailer says it has offered a "substantial payment" to Sorrentino and producers of the MTV show so he'll wear something else.

The company says it also is making the offer to others in the hard-partying cast. An MTV spokeswoman did not immediately return messages for comment on Wednesday.

 "I guess people like to bash on The Situation a lot so if Abercrombie is going to do that, it … gives them a lot of free press,” said Frances Yu.

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