MONTPELIER, Vt. (AP) - Ben & Jerry's is unveiling a new flavor, and it doesn't sound too tasty.

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"Schweddy Balls" is an homage to an old "Saturday Night Live" skit featuring Alec Baldwin as bakery owner Pete Schweddy, whose unique holiday offerings included something called "Schweddy Balls."

Sean Greenwood, a spokesman for the Vermont ice cream maker, said Thursday that the company isn't worried about offending people with the name. He says one of the company's principles is to do fun things and that it fits in with that, just as it did with previous flavors like Karmel Sutra and Half Baked.

The new flavor is available at scoop shops and supermarkets. It consists of vanilla ice cream, rum, fudge-covered rum balls and milk chocolate malt balls.