NEW YORK (AP) - The phrase "Can you hear me now" has entered the jet age.

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Passengers on certain Virgin Atlantic flights are now able to use their cell phones to make and receive phone calls at 35,000 feet, the airline announced Tuesday.

The British airline's new service could be a blessing for business travelers who want to stay connected during eight-hour flights across the ocean. It could also be a nightmare for the passenger sitting next to them.

"I suspect most passengers, like myself, would prefer not to listen to somebody on the phone for what might be hours," said airline analyst Robert Mann.