RICHMOND, Va. (AP) - Virginia tourism officials are hoping to draw 1 million visitors to the state's website in May, and they're giving away bigger prizes as they get closer to that goal.

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The sweepstakes begins Tuesday and runs through May 31.

For every 100,000 visitors to Virginia.org, new prizes will be unlocked, including hot air balloon rides, kayak excursions, gas cards, state park passes and a shopping spree.

If 1 million people visit the site, one visitor could win a Virginia-centered family vacation that includes a stay at Virginia Beach, overnight at the Virginia Aquarium, front-of-the-line passes at Busch Gardens and an overnight stay in Colonial Williamsburg.

Airfare, car rental and several meals are included.

People can enter up to 10 times by visiting Virginia.org/OneInAMillion and sharing the link on social media.