It’s a controversial message that is sure to make a splash. An advocacy group pushing for the use of condoms in the Catholic faith took out a four-page spread to get their message across.

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“Abstinence has a high failure rate,” is the message splashed on the front page of the ad, which covered the Washington Post’s Express newspaper.

The ad is paid for by Catholics For Choice’s “Condoms4Life” campaign. The campaign, according to their website, is “an unprecedented worldwide public education effort to raise public awareness about the devastating effect of the bishops' ban on condoms.”

The campaign was launched on World AIDS Day 2001 with the display of billboards and ads in subways and newspapers saying, "Banning Condoms Kills."