Some new feathers are flying in the Chick-fil-A same-sex marriage controversy.

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The restaurant's president's remarks about same-sex marriage have apparently hurt America's opinion of his business, igniting supporters for both sides of the issue.

Right now, there's a movement on Facebook to make Wednesday an unofficial appreciation day for the fast food chain.

"I just couldn't in good conscience eat there anymore, because I really do believe in a civil same sex marriage for anybody in the entire nation," said gay marriage supporter Megan Brett.

But some customers, like Michael Haynes, are siding with the company.

"Suppose he came out and said he was in favor of gay marriage, would it be a controversial statement? It probably wouldn't be," Hayes countered.

The controversy even hit the Commonwealth Tuesday, as Virginia Governor Bob McDonnell weighed in during an appearance with WTOP.

"If we start having governments issue permits or issue zoning changes or withholding those because of someone political or religious beliefs, we are going down a very, very bad road," McDonnell said.

But the outrage is far from over.

Supporters of the fast food chain are planning an appreciation day for Wednesday while supporters of gay marriage plan to rival that a few days later with an event they're calling "Kiss Mor Chiks," a same-sex kiss-in at Chick-fil-A's nationwide.

The opposing group is asking that same sex couples show up at Chick-fil-A locations and kiss each other. 

In a show of support, married couple Christine Sloane and Renee Pickard plan to take part in even though, they acknowledge, it could backfire. 

"It is definitely risky. We're just people who love each other and are united in a simple and traditional union as a husband and wife are," Pickard said.

Those who would like to support the appreciation day are encouraged to visit their local Chick-fil-A.

Kiss Mor Chiks is scheduled for Friday at 8 p.m. The event is being organized by GLAAD, a gay rights organization.