Well now. My oh my.

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What long has been a strategic marketing tool and stage backdrop for Lynyrd Skynyrd is no more.

That would be the Confederate flag.

Details here, per the Los Angeles Times, “The Southern rock band has long been known for its '70s-era hits like "Sweet Home Alabama" and defiant embrace of Old Dixie imagery. But the group's lone surviving original member, Gary Rossington, recently told CNN that the band, recognizing the stars-and-bars flag's offensive and racist undertones, will cease using it as a stage decoration at concerts supporting its new album "Last of a Dyin' Breed." http://lat.ms/PPLO5e