WASHINGTON (AP) - President Barack Obama is introducing a new hashtag to the fiscal cliff debate.

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The White House plans to promote (hashtag)My2K on Twitter and other social media - a reference to the estimated $2,200 tax increase that a typical middle-class family of four would see if the Bush tax cuts expire.

Obama is holding an event with middle-class Americans on Wednesday and urging the public to press Congress to protect tax cuts for families earning $250,000 or less.

The president is also meeting with corporate executives at the White House on Wednesday and then traveling to Pennsylvania on Friday to push for upper income bracket earners to pay higher tax rates. It's part of a campaign to pressure Republicans in Congress to support raising taxes on the wealthy.