Baked by Yael: Yael Krigman leaves law practice to follow sweet passion
Yael Krigman shows off her handmade cake pops at her "Cake Pop in Chief Party." There's "American Dream Cookies and Cream," "Rock the Vote Red Velvet" and "Cast your Ballot Birthday Cake."
In a world of cupcakes, Krigman hopes to stand out with her cake pops. They are little balls of cake and frosting mixed together and then dipped in a candy coating. She says they're smaller than cupcakes but richer.
“Everybody makes cupcakes and I don't want to do something that everybody is doing,” she says.
Krigman, 31, was a lawyer and baking was her stress relief. Once a week, she would bring in homemade treats for her co-workers.
“And when I brought in cake pops they went berzerk,” she says. “They loved it so much that I started selling them the very same week. I didn't even do any other testing because they were so popular.”
In fact, Krigman decided to follow her passion altogether, walking away from her law practice.
“You only live once and I want to enjoy my life,” she says.
So she started Baked by Yael. She's baking out of her synagogue, catering parties and custom orders with cake pops, bagels, black and white cookies and more.
She was a "best of" in the Washingtonian magazine and in April, the White House singled her out on their website as an outstanding female entrepreneur.
Krigman hopes to get a storefront soon. But for now, it's emails from her customers that keep her following her sweet dream.
“Just knowing that I'm bringing so much joy to peoples lives, that makes me happy,” she says.
She donates food to many charities like Bread for the City and has maintained her law license in order to practice pro bono volunteering at legal clinics in D.C.