Beyonce, Pepsi strike collaboration deal
Beyonce is back in business with Pepsi.
The pop star is signing on with the company as a partner and brand ambassador. As part of the deal, she will collaborate with designers on all advertising materials, including cans and bottles that feature her image.
Beyonce will headline the Superbowl Half-Time show and will be featured in a new Pepsi commercial. In exchange, Pepsi will promote her tour next year.
Would you like to contribute to this story? Join the discussion.