Halloween 2013: Spooky holiday brings in big bucks for retailers
For many retailers, Halloween means booming business. And while spending may be down a tad from last year, consumers are still expected to spend roughly $6.9 billion on all things scary and sweet.
Here are five things you might not know about the business side of Halloween.
First up, the average Dracula is expected to spend about $75 on the holiday. That includes money for decorations, costumes, candy and having some fun, according to the National Retail Federation.
If you break down decorations alone, retailers estimate that the average person will spend $21 on them.
That makes Halloween second only to the Christmas season in decorating.
The candy of choice? According to a National Confectioners Association survey, 72 percent of people want to sink their fangs into chocolate.
Chocolate makes up about three-quarters of a trick-or-treater's candy bag, which makes cavities excited too.
In second place in the candy market, there's the time-honored fall classic, candy corn.
The tri-colored confection was invented in the 1880s and has been made pretty much the same way since 1900 using mostly sugar, corn syrup, and marshmallow.
Here's an odd fact, though: some think there's a right way to eat candy corn.
47 percent of those surveyed said to eat the whole thing at once.
43 percent said to start with the narrow, white end first.
Only 10 percent said to start with the wide, yellow part.
Next up, costumes!
Consumers will shell out $2.6 billion on costumes this year.
Overall, witches and Batman seem to be most in demand for adults while kids often plan to dress as princesses, animals or Batman.
And this is kind of scary: a good chunk of what consumers spend will be on costumes for their pets.
Retailers expect that humans will spend $330 million to totally humiliate Fido and Fluffy for their furry photo-ops.
Awkward pet photos, or first world problems? Either way, it's frightening.