BUSINESS

Black Friday vs. Cyber Monday comes down to consumer preference

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(WJLA) - Once the Thanksgiving table is cleared and the leftovers are tucked away, the minds of tens of millions of Americans will turn to one thing.

Deals.

In this era, though, shoppers have choices. They can brave the crowds and frenzy of Black Friday at brick-and-mortar stores, or they can shop in the comfort of their own home online.

But where, though, do consumers get the best deals - Black Friday or Cyber Monday? For most, it's a matter of preference.

Black Friday aficionados tend to hail the doorbuster deals on televisions and gaming systems that aren't offered on the Internet. On the flip side, Cyber Monday supporters hail the lack of crowds, even deeper discounts and free shipping.

Experts say that beyond comparing raw dollar figures, the preference between Black Friday and Cyber Monday really is all about the consumer's personal habits.

"The tradition of Black Friday is very deeply rooted with Americans, and because of that, I don't think we'll ever see it go away," National Retail Federation spokeswoman Kathy Grannis said. "But we will see Cyber Monday increase."

One thing retail analysts point out, though, is that savvy shoppers can find great deals on travel, especially on Monday. Consumers can typically save hundreds of dollars on vacation airfare on Cyber Monday.

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