Lululemon's Chip Wilson says some women shouldn't wear his brand's pants
ARLINGTON, VA (WJLA) – It didn't take more than a few words to put Lululemon's co-founder in a precarious position -- and we're not talking downward dog.
"Quite frankly some women's bodies just don't work for it,” said Chip Wilson.
The fitness wear mogul was commenting on consumer complaints about yoga pants pilling and being too sheer. Now some are calling Wilson's interview with Bloomberg TV’s "Street Smart" anything but smart.
“It’s more really about the rubbing through the thighs, how much pressure is there,” said Wilson.
That statement is now rubbing yogis like Annie Moyer of Sun and Moon Yoga Studio in Arlington the wrong way.
“The notion that the size of the person wearing the clothes dictates how well the clothes hold up is a little preposterous,” said the studio director.
The Canadian company made her an ambassador for the Clarendon store when it opened in 2007. Moyer taught classes there free of charge.
“I was the beneficiary of some really nice, wonderful clothes that I still have that have held up to varying degrees over the years, but not as well as I would have hoped certainly at the price point that they're selling them,” she admitted.
Back in March, Lululemon pulled some of its black yoga bottoms off store shelves over concerns they were see-through.
Many shoppers are now shocked over the controversial comments implying women's bodies may be to blame for the pant problems.
“I won't feel comfortable going to his store just because he says that," said Nathalie Reeves outside the Clarendon store.
Penelope Moreland-Gunn has a closet full of Lululemon. “You know you're paying top dollar, but I've always gotten a product that I loved," she said.
Regardless of her shopping success, she and other local "lulu" lovers agree you can't blame the consumer for the controversy.
“Totally politically incorrect thing to say, but it probably had a ring of truth to it,” said Moreland-Gunn.
Linda Lorch thinks the comments were disrespectful.
“It wasn't enough to turn me off, [but] I just think he could have don't that better," she said.
“Just because someone may be a different body shape who wears a larger size, that size should fit them and it shouldn't be stretched out to the point that the fabric is see-through,” added Kristin Tamburro. “It should a cut that's fit to their body, if they're going to sell it."
The company has come under fire before for allegedly excluding plus-size women. Their stores sell up to a U.S. size 12.
Our calls and email to Lululemon for comment were not immediately returned.