Another culprit in this is the media. Despite working in the media myself, I think much of the public opinion becomes swayed by the issues that are raised by the media. The concept of the media being the fifth estate has gone to the wrong end of the spectrum. Issues raised are often not the ones that need to be raised. I often watch news broadcasts where the focus is on the trivial instead of the essential and I quickly become sickened by it. Objective news reporting and focusing on issues that matter has taken a back seat to things that don't really matter. It's to the point where I have to watch three national news casts in order to decipher the truth in every story.
A presidential candidate should be smarter, better educated and have far more experienced than Johnny "average" American. Our elections are becoming a popularity contest as opposed to choosing the most qualified person for the job. I blame the media for placing the wrong spin on many of today's issues. Whatever happened to the news anchor that we know means business.
The product of our television news comes from the views and decisions made by the producers. In my estimation, they are more concerned with ratings than what the real news should be. Unfortunately, this is the reality of the commercial news market. Like everything, it's all about making money; selling the viewers to the advertisers. This same goal could still be achieved without the fluff if they did real news reporting that actually tells it the way it is. A presidential election is too important to padd it with fluff. Keep up the good work.