Keys to effective communication of weather today and tomorrow
Last week, James Spann, a longtime broadcast meteorologist at ABC 33/40 in Birmingham, Ala., received the American Meteorological Society's award for broadcast meteorology.
James is a leader in broadcast meteorology and an true innovator using every new tool to help the people he serves make the best weather related decisions.
We chatted about his philosophy of weathercasting and what he sees for the future. I think this is a must view, especially for any young person thinking of becoming a meteorologist, or even a television weatherman.
Full disclosure: we work for the same company, but this was the first time we had really met.