I was Deputy Director of the NWS when John Coleman came to us and asked for the permission to hook into each of the major weather offices in the country. When he told me of the concept of a 24 hour per day weather channel, I asked him what he was smoking! Shows how much business sense I had!!! But we worked out the arrangements and the Weather Channel has been a great partner for 30 years.
I always love the "Severe Weather Outlook" sponsored by Michelin Tires!