The Weather Channel viewers will now be asking all of us TV Mets, Hey what do you think about Athena here in our city? If the TWC marketing takes off then we will all be trapped. Our bosses will come calling on every named storm, whether we agree w TWC or not. And great points about future warnings and such.. every weather organization can make it's own rules.. slippery slope indeed.
Best Regards, Tim Kelley (now on TV thanks to you and all other Boston Mets of 40'ish' years ago) :)
Bob - Good post. I agree TWC's initiative would have played much better had they sought input from the broader community and not done this unilaterally.
I don't entirely agree, however, that you couldn't come up with a system for naming winter storms as they're developing (rather than only after the fact). I think the criteria would just have been strict and well-thought. Snowmageddon in 2010 was a case where there was excellent model agreement days out there it would be a historic storm and that was actually one where we solicited name suggestions from readers before the storm. Granted, probably the exception, rather than the rule! Interesting, complex topic - no doubt....
This unilateral action by The Weather Channel is reflective of what has happened to both news and weather over the last 20 years. Instead of being simple information, both have become forms of entertainment and, therefore, sources of advertising revenue. With that understanding, it makes perfect sense for The Weather Channel to do what it did. Whether or not this will enhance the delivery of weather information is left to be seen.
This is ridiculous! Do they not have anything better to do? Wonder when "Athena" will visit us? Blah
As much as I've been a fan and constant viewer of TWC over the years, I believe they have taken a turn for the worse in recent years. Between all the fringe documentary shows about Iron Workers, and Coast Guard Rescuers, add to that the advent of having Al Roker on in the mornings, and his inclusion of a news update from MSNBC.....sorry, that's not what TWC was or should be about. Stick to forecasting the weather and providing the information that many of us tune to TWC for....Local on the 8's, Tropical Updates, Radar imagery, and long range forecasts. I'll go else where on the TV dial when I want entertainment.
as twc is now owned by nbc, you should have expected that we would get the same type of garbage that nbc puts on, to include al. twc is no longer a weather information service but just another entertainment channel owned by nbc.
Thanks for the comments. Winter storms that have a major impact over a wide and/or highly populated area of the country can be forecast days in advance. So assume a name is a good idea. When is the name given? When TWC team decides? When if first shows up with some confidence 7 days out? When precipitation begins? When winds or pressure reach a certain threshold? When roads get snow covered? Still think a slippery slope. Well that would be another criteria if the storm is "sledable" I guess
Gimmick. Just name it the blizzard of 2012, Snomageddon, the December 2012 snowfall.....
I dont think its a good idea
As a viewer, I don't think this is necessary. It's a waste of time to have people deciding on a name when meterologists should be trying to get a clear picture of how the storm will impact different areas. The impact of a storm is so different even within 50 miles. In my opinion, they are positioning themselves for marketing campaigns (shirts, etc) There is already a name for each weather event, rain, snow, blizzard, hurricane...keep it simple and move on to more important things.