(Sports Network) - The Seattle Sounders FC announced a multi-year sponsorship with Microsoft Corporation and Xbox 360 video game and entertainment system earlier this week. The landmark deal is highlighted by the Xbox 360 LIVE logo featured prominently on the Sounders FC jersey. Sounders FC will debut in the Spring of 2009 as Major League Soccer's 15th team. "This is a defining moment for the entire soccer community," Sounders FC majority owner Joe Roth said. "We took a very strategic approach in our search for a presenting partner. In our minds it was critical to partner with a locally based, international company with a strong brand, a culture similar to our own, and a commitment to our community. The Xbox reputation for providing products and entertainment experiences that bring people together to compete, hang out and have fun, makes them a perfect partner for our organization."

"Teaming with the Seattle Sounders FC and Major League Soccer is a perfect combination for Microsoft and Xbox 360," said Robbie Bach, president, Entertainment and Devices Division, Microsoft.

The sponsorship gives Xbox 360 the right to use MLS team marks along with logos and marketing assets at league and select team events such as the Pepsi MLS All-Star Game and MLS Cup. The agreement includes player appearances, intellectual property, title nights, website presence and in-stadium exposure.

"We are proud to welcome Microsoft and Xbox 360 to the Major League Soccer family," MLS Commissioner Don Garber said. "The addition of one of the worlds most prominent brands to Major League Soccer is another indication of the League's growth on the global sports landscape. Xbox 360 fits in perfectly with the Sounders FC brand and with our young and diverse audience that is actively involved in todays digital world."



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