Study: TV Ads Urge Children to Eat Sugary, Fatty Food
posted 5:54 pm Tue September 04, 2007 - WASHINGTON
Researchers monitored the advertisements of the highest-rated shows for children ages two-to-eleven and twelve-to-seventeen during a nine-month period. The study found 98-percent of the commercials advertising food to young children were high in sugar, fat, or sodium. The rate dropped to 89-percent for adolescents.
Cereal was the subject of nearly 33-percent of the children's commercials and nearly all of the brands were high in sugar. Nutritionist Margo Wootan says the "kind of diet that children should eat is light years apart from the kind of diet that marketing tells them is desirable to eat."
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